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Water Conservation in the Short Term

July 27, 2010

Gilad Erdan, the Environmental Protection Minister, voiced his opposition about the Water Authoriy’s conservation campaign. He slammed the campaign for its short-term, three-year solution to water conservation, and stated in response, “It does not lead to any behavioral or cultural change among the general public and in a short time we will resume wasting water and water consumption will increase sharply, as in the past.” The Water Authority aims to continue using advertisement campaigns to promote smart water usage. The authority claims that Israel has reduced its water use by 20 percent over the last 2 years due to these campaigns.

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