Zalul teams up with Corona to Save the Beach
The approaching summer season in Israel means the start of the long awaited bathing season. Beaches all along the coast of Israel will soon be filled to the brim with both Israelis and tourists, taking refuge from the hot cities to enjoy the strong summer sun. On April 14, 2010, just a week before Earth Day, Zalul teamed up with Corona to kick off the Save the Beach campaign at the trendy Tel Aviv port, generating awareness for the strong need to clean up the shores of Israel.
Those in attendance included (but were not limited to) Israeli celebrities, environmentally aware Tel Avivians, and, of course, the whole Zalul team. The event included live musical performances, an area for the attendees to vote on which beach in Israel needs the most attention, and lots of Corona beer. While the event has come and gone, we invite you to check out this video highlighting the event and, as always, keep the beaches clean!