Enjoy these ads from Israel’s Ministry of the Environment and the Nature and National Parks Authority.

A bit old school, this ad is for a national beach clean up day. The slogan is “Good beach. Everything’s good.”

This second ad is more recent.

Translation:

In this ad you won’t see piles of trash. Or eating utensils that have been left behind. Or water bottles that have been thrown away. You’ll only see the nature of Israel, magical and clean. More beautiful, no?

Spend time in nature? In the end collect your trash and enjoy a clean country.